Our Story

In the world of women’s fashion, the best way to keep your closet fresh is to shop for new pieces that enhance what you already have. When your favorite shop often brings in hot new styles, you can coordinate the new with pieces you already own. At Proper Fashions Boutique, you’ll find new dresses, casual outfits, activewear, and more to take you from the office to the gym and out on the town. You can keep up with all the exciting new designs on our social media pages on Facebook and Instagram.

• Jeans are a staple in your wardrobe for every season. Proper Fashions Boutique has the unique styles you want in denim for women, including bell bottoms, stylishly distressed shorts, and sexy cutouts. Don’t forget a classic denim jacket that goes with everything.
• Dresses are a necessity for day and night activities. You have so much to choose from at Proper Fashions Boutique, from short skirts to flowing lengths in classic black or brilliant colors. Express your style at work and play with a great formal or informal dress.
• Comfortable casual clothing, such as pants, sweaters, shorts, shirts, and leggings, are part of your capsule wardrobe. Proper Fashions Boutique keeps a steady supply of new pieces to choose from in easy-to-wear fabrics and sizes from small to plus. At our shop, we know that casual style doesn’t have to mean dull.
• Accessories make the outfit. Besides, wearing hats and jewelry is just plain fun. Jewelry trends in gold, silver, and colored stones give your look the perfect finishing touch.
• Statement T-shirts let you express your views while looking stylish and trendy. We offer shirts with encouraging sentiments as well as those with political statements.

Proper Fashions Boutique is the place to shop anytime. Be sure to check in regularly; new arrivals are snapped up quickly, so they’re available only for a limited time. You can also catch great sales and new cool styling ideas for women's fashion from our team of helpful sales professionals.

Why Proper Fashions Boutique

Entrepreneur and fashion maven Bridget Cain made Proper Fashions Boutique one of the most visited boutiques online and one of the most featured shops in the Oakland area to find the latest on-trend new clothing for women. With regular and plus-sizes available, every woman can find something that displays her beauty. Shopping online at our website is available 24 hours a day. If online doesn’t suit you, visit us at City Center Plaza at 1200 Clay Street, Suite 120, Oakland, conveniently located at the corner of Clay and 12th streets. Our easy returns process means you can be confident in your next purchase when you shop with Proper Fashions Boutique.